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Intro

Aaron’s is a leasing company based in Atlanta, United States that runs more than 1,400 company-owned and franchised stores. The stores facilitate lease ownership of consumer electronics, home appliances, and furniture across 47 states and in Canada. As of December 2016, Aaron’s operated 1,165 company-run stores and 699 franchised and independently owned stores. 

History of the brand 

Aaron’s was founded by Charlie Loudermilk in 1955. Loudermilk had come up with a unique lease-to-own model that filled the gap for underserved customers. It provided the best alternative for owning and purchasing products of the highest quality. The company’s services are currently available to about 40-50% of the population in the U.S. who make less than $50,000 annually. 

Aaron’s spirit of innovation led to the establishment of Progressive Leasing, a virtual lease-to-own business that operates 20,000 retail locations to provide lease-purchase solutions for consumers. These locations can be found in 46 states. 

In 2008, it sold to CORT Business Services its Corporate Furnishings business. The division ran 47 stores and had accrued revenues worth $99 million the previous year. Its business model was focused on renting out the home and office furniture. 

Aaron’s prides itself on its talented staff and management team. This is the source of its strength as it boasts of more than 12,000 associates that have the passion, creativity, and skills to drive the company towards its success. 

The store has also holds a long tradition of giving back to those that it serves. The Aaron’s Foundation has been in partnership with the Boys & Girls Clubs of America and has also committed to ensuring its Keystone program functions perfectly. People aged 14-18 are encouraged to achieve academic success and to get involved in community service as well as career preparation.  

Business Directions

Aaron’s focuses on retail sales and leases of computers, appliances, electronics, and furniture. It sells through its own stores and franchised outlets. Its e-commerce platform Aarons.com and other national retail partners also assist in reaching more customers. 

Key Facts

In the previous years, Aaron’s has been involved in NASCAR racing. It started by sponsoring multiple drivers and teams including Hermier Sadler, Kenny Wallace, and Johnny Benson Jr. It became the full-time sponsor of Michael Waltrip Racing in the Monster Energy Cup Series and sponsored drivers like Michael McDowell, David Reutimann, Brian Vickers, David Ragan, and Mark Martin. 

In addition, Aaron’s was also involved in the National Hot Rod Association racing. It supported Don Schumacher Racing in the NHRA Mello Yello Drag Racing Series and Jack Beckman from Funny Car and Antron Brown from Top Fuel. 

Conclusion

Aaron’s helps those that wish to own furniture and other items through its rent to own service. It facilitates this by offering low monthly payments and flexible payment options. These make it easy to pick electronics, smartphones, and appliances that you’d like to have. You can even lease stuff online from washing machines and flatscreen TVs, to sofas. The company also delivers the stuff you buy and sets it up for you.

Typical Hours of Operation

Mo 12:00 - 17:00
Tu 12:00 - 17:00
We 12:00 - 17:00
Th 12:00 - 17:00
Fr 12:00 - 17:00
Sa 12:00 - 17:00
Su Closed

Locations: 1421 locations in 50 states and 1100 cities.

Categories

  • Furniture Renting & Leasing
  • Computer & Equipment Renting & Leasing
  • Appliance Rental

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