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At one point or another, all of us must have brought some clothing or toy stuff for our young ones from Babies R Us. The magical setup makes you feel like a part of Sesame Street yourself with a supportive customer care center. 

The company has seen some golden days. The parent organization that laid the foundation of Babies R Us was the famous retailer Toys R Us. After its origin in 1948, the company started working under the name of Toys R Us in 1957. Later in 1996, the company was divided into multiple divisions and one of these divisions was Babies R Us.

Mission and Vision

The company originated out of necessity. At that time, supermarket trends were quite popular among the U.S. population. But still, there was no concept of having some supermarket store for babies and children’s goods only.

And this is how Babies R Us came into existence with an ideology of providing top-quality baby products under one roof. And based on their past reports, the company indeed was quite popular.

Business directions of Babies R Us

Since its beginning, Babies R Us has created an immediate, compassionate bond with its loyal customers. All of this because of the services they provided and the super polite and helpful staff they had. But this bond wasn’t able to overcome the final destiny of the company.

Back in 2018, the poor management skills of the parent company resulted in bankruptcy for the famous baby brand. The same year, the company announced it would close down all its USA and British stores. In 2019, the company tried to re-emerge from bankruptcy under the brand name TRU Kids. But the outcomes of this effort are yet to be known.

What are their shopping hours?

For weekdays including Friday and Saturday, 10:00 am-06:00 pm while for Sundays, the shopping hours are 11:00 am-06:00 pm.


Collectively, Toys R Us and Babies R Us operate around 900 stores across 25 countries.


Did Babies R Us get out of business?

Yes. After years of being one of the top baby’s products supermarket chains in the United States, Babies R Us got out of business back in 2018 but some international stores of Babies R Us are still operational.

Is Babies R Us still in business in Canada?

The Canadian Babies R Us is probably one of the most profitable chains of the brand at the moment. According to recent financial reports, the brand secured 1 billion USD sales in the previous year, with around 82 stores operating on Canadian soil.

What happened to Babies R Us?

There are certain factors involved in the downfall of a famous brand but the most prominent one is the bankruptcy claim by Toys R Us in the year 2017. This laid the foundation of Babies R Us’ downfall in 2018.


There was a time when Babies R Us was considered as the top dog in the US babies’ goods market. Due to specific management and financial blunders, the company saw its eventual downfall in 2018. The company is still trying to find a way out of bankruptcy. We still have to wait for the outcome of this effort.


Typical Hours of Operation

Mo 9:00 - 20:00
Tu 9:00 - 20:00
We 9:00 - 20:00
Th 9:00 - 20:00
Fr 9:00 - 20:00
Sa 9:00 - 19:00
Su 10:00 - 18:00

Locations: 3 locations in 3 states and 3 cities.


  • Children & Infants Clothing
  • Baby Accessories
  • Furnishings & Services
  • Children's Furniture
  • Toy Stores

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