Where is the closest Boot Barn?

You probably have never heard of Boot Barn if you live in New York City, Philadelphia, Washington D.C., Boston, or elsewhere in New England. But for the rest of the country, Boot Barn is a place where you can buy boots, workwear, clothing, and accessories of Western fashion if you want to express your inner style of a cowboy or cowgirl.

The Boot Barn Holdings (NYSE: BOOT) was founded in 1978. Headquartered in Irvine, California, it currently runs 251 shops in 33 states, serving 2/3 of the nation – and its three e-commerce sites BootBarn.com, CountryOutfitter.com, and Sheplers.com, serve consumers all over the rest of the country. In six to seven years it plans to double the number of shops.

Boot Barn considers itself as a house of brands. The western collection of Boot Barn includes many brands such as Ariat, Dan Post, Justin, Levi Strauss, Lucchese, Miss Me, Montana Silversmiths, Resistol, and Wrangler. As for the work clothing, it suggests rugged footwear, outerwear, overalls, denim, and shirts. You'll also find other famous brands, such as Carhartt, Georgia, Timberland Pro, and Wolverine in their stores. 

Meanwhile, its in-house exclusive labels are quickly gaining steam, contributing over 20% of overall revenue this year. Among the five leading Boot Barn brands, Cody James is for men and Shyanne for women ranking number two and four, respectively.

To its credit, Boot Barn really understands the lives and values of their clients. They describe themselves as a true lifestyle retail brand that deals with extremely loyal customers searching for genuineness. 

Boot Barn stores are shopping hubs. Its shops are huge, averaging almost 11,000 sq feet with women's and children's fashion on the right, men's left, and boots on the shop's back.

The items it sells are not as influenced by trends in fashion or the seasons as other apparel retailers. "Our best-selling styles tend to be items carried over every year with little updates," says the brand.

As a consequence, the company must not use heavy marketing or promotions. In its shops, bootbarn.com and countryoutfitter.com, the items are sold at full price. Sheplers.com is more for advertisement, however. 

Because of the quality of the items it offers, shoppers are particularly attracted to shopping in the store. For example, when buying a new pair of boots, you need to try them on for comfort and fit.

As for the work clothing, shoppers like to touch and feel the products where protection and reliability are the main priorities to ensure they will stand up to the rough wearing. Furthermore, in the selling of safety-toe shoes and fireproof and clothing with high visibility, the government guidelines on protecting the workplace have created the tailwinds for Boot Barn.

Once entering the Boot Barn store, be sure - they will dress from head to toe. They'll provide you with such service awaited from the company for which hard work, community, and heritage are the main priorities. These are the things they believe. And they hope you believe it too.

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