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Buy Buy Baby, Inc. is a chain of stores in America that sells strollers, clothing, and several other items for young children and infants. In addition to being a retail store, the company also offers support to new parents. It cheers them on throughout their parenthood and provides them with advice and the products they need to make their experience easier and better. 

The store is currently owned by Bed Bath & Beyond. It operates a joint venture in Mexico under the brand name “Home & More”. It currently runs 135 stores under the Buy Buy Baby brand across Canada and the United States. Below are some important details that you should know about the store. 

History of the Brand

Buy Buy Baby, Inc. was founded by Richard and Jeffrey Feinstein in 1996. The first store was opened in Garden City, New York. Both brothers worked hard to grow the business and expand it throughout New York and New Jersey. By 2007, they had eight locations running in both areas. 

Buy Buy Baby was purchased by Bed Bath & Beyond in 2007 for $67 million cash and $19 million in debt. Bed Bath & Beyond considered the chain store to be a great fit for their current merchandise. Without hesitating, the executives got into negotiations to acquire it. Today, the parent company operates stores in New Jersey, New York, Maryland, and Virginia. 

Business Directions 

In addition to selling clothing for infants, toddlers, and young children; Buy Buy Baby also offers strollers, furniture, gear, car seats, decor, accessories, feeding and nursing products, toys, and bedding. It provides a wide assortment of baby-related merchandise and brands such as Chicco, Stokke, Joovy, The Honest Company, Jolly Jumper, aden + anais, UppaBaby, Baby Jogger, and Kushies.  

Key Facts

Buy Buy Baby’s main competitor was Babies “R” Us before the latter and its parent company filed for bankruptcy in 2018. This led to the closure of all stores. Today, Buy Buy Baby has been able to maintain its success thanks to its large inventory offerings. Most stores are as large as 40,000 square feet and provide over 30,000 different types of products. 

The store’s target market are new and expectant parents. Its main goal has always been to provide its customer base with everything they need prior to welcoming their new baby. It goes further to provide solutions for toddlers all the way to when children are old enough to go to school. 


When did Buy Buy Baby open? 

Buy Buy Baby has been in operation since 1996. 

How do you get free stuff from Buy Buy Baby? 

To get free stuff from Buy Buy Baby, all you need to do is open a Baby Registry online. You can pick up your free bag full of coupons, samples, and baby products at your nearest Buy Buy Baby store. 

Does Buy Buy Baby accept Bed Bath & Beyond coupons?

Yes. You can use Bed Bath & Beyond coupons at any Buy Buy Baby store. Vice versa also applies since both chain stores are owned by the same parent company. 

Typical Hours of Operation

Mo 9:00 - 21:00
Tu 9:00 - 21:00
We 9:00 - 21:00
Th 9:00 - 21:00
Fr 9:00 - 21:00
Sa Closed
Su 10:00 - 18:00

Locations: 122 locations in 38 states and 121 cities.


  • Clothing Stores
  • Baby Accessories, Furnishings & Services
  • Children & Infants Clothing

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