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Cabela’s Inc. is an American Brass Pro Shops subsidiary and is a marketer and retailer of outdoor distributing commodities. Headquartered in Sidney, Nebraska, the organization was commenced by Richard N. Cabela in 1961 and became an omnichannel retailer of hunting, shooting, fishing, camping, and other outdoor goods. Its extensive products also include casual and outdoor footwear, apparel, vehicle accessories, optics, and home furnishings. The company has 82 locations in the US and Canada, whereas its mail-order catalogs are dispatched to 50 US states and nearby 120 nations on the global level.

Cabela's brand History

Cabela's has a very interesting history, and it all started when Richard N. Cabela purchased fishing flies for 45 dollars and advertised them in a local newspaper. After the initial failure, he advertised in the national magazine by including every order with a description of different commodities available for sale at Cabela.

In 1963, Cabela moved to Sidney, Nebraska, with his wife, when their business started to grow. After some time, Dick’s brother also joined the firm, and since then, there has been a steady growth in the company's annual sales. 

Gander mountain's mail-order firm was acquired by Cabela's in 1996, whereas Cabela's recreational real estate division was sold to Sports Afield in 2013. Their outdoor adventures and T.A.G.S division were sold in 2015, and for $5.5 billion, Bass Pro Shops acquired it a year later. Since then, Cabela's has converted to a subsidiary of Bass Pro Shops.

Mission and Vision

Since its foundation, Cabela's has been able to earn the title of the World's Foremost Outfitter, but it didn't let go of its humble small-town roots. Much of the success of the business is owed to the knowledgeable advisors employed by the business. From the headquarters to the retail locations throughout the US and Canada, Cabela’s employees are proud of their work and their chance to become a part of this family-owned business.

It is the nature of Cabela's business to sell outdoor goods, and they offer a wide variety of exclusive and innovative products and services to help its clients create a memorable outdoor experience. Cabela's is also grateful to the ones who appreciate nature and makes sure that this lifestyle goes on for future generations as well. Each store has millions of visitors per year, and several stores lie near the best tourist attractions.

Bottom Line

Cabela's is the most comprehensive direct marketer in the USA and a foremost specialty retailer of hunting, camping, fishing, and extra outdoor-related items. Since its foundation by Dick Cabela in 1961, the business has expanded to display one of the most widespread recreation labels and was likewise acknowledged as the world's foremost outfitter. With the increasing number of retail outlets and organized direct business, Cabela's offers the most distinctive and widest selection of outdoor products at reasonable prices.


What are the main Cabela’s brands?

The major Cabela's brands include Cabela's, XPG, Meindl, 32 Bridge, Deer Lodge, and Rush Creek. 

Can something be returned from Cabela's to Bass Pro Shops?

One can return the purchases of Cabela’s to the Bass Pro’s customer service counters and vice-versa. There is also an option to contact their online customer service centers.

When did Cabela’s go public?

Cabela's went public in 2004, and before that, they moved all of their operations to a 120,000 square foot facility.

Typical Hours of Operation

Mo 10:00 - 19:00
Tu 10:00 - 19:00
We 10:00 - 19:00
Th 10:00 - 19:00
Fr 10:00 - 19:00
Sa 10:00 - 19:00
Su 10:00 - 19:00

Locations: 80 locations in 36 states and 77 cities.


  • Shoe Stores
  • Sporting Goods
  • Sportswear
  • Camping Equipment
  • Archery Equipment & Supplies
  • Fishing Tackle
  • Guns & Gunsmiths


  • curbside pickup
  • accepts credit cards

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