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Citi Trends is a company that has been in operation for over 60 years. The company sells trending clothes and accessories for women, men, and kids as well as home decor, beauty, and electronic accessories with prices half as much as other stores. With its low prices, it targets low-income families in urban areas. 

Company History

Citi Trends, originally known as Savannah Wholesale Company, was founded in 1946. It was later known as Allied Department Stores in 1958. Allied Department Stores changed its name again in 2000 and officially became Citi Trends in 2001. Citi Trends headquarters are located on 102 Fahm Street in Savannah, Georgia, and the company has over 375 stores operating in 33 states across the USA. 

Business Operations.

Citi Trends has over 1,700 sources for its merchandise both locally and imported to provide consumers with quality and up-to-date urban fashion products at budget-friendly prices. It relies heavily on its location for success since it mostly targets African-American customers. 

Statistics show that the purchasing power of African-Americans in 2019 was $1.4 trillion. “We consider our unique in-store experience that showcases broad product choice for the entire family, within an extreme value framework to be ‘essential’ for our moderate- to lower-income, under-served customers,” said Makuen, Citi Trends’ CEO. 

It has a variety of brand names such as Citi Trends Fashion for Less, Citi Steps, Red Ape, Lil Ms Hollywood, and Vintage Harlem. With over 2,800 employees, it generates annual revenue of approximately $783.29 million which is pretty impressive considering the competition it faces from companies such as The Cato Corporation, Roses Stores Inc., The TJX Companies Inc., as well as Burlington Coat Factory. Its opening hours are from 10:00 am to 8:00 pm Monday to Saturday and 12:00 pm to 6:00 pm on Sundays. 

Mission and Vision

Citi Trends as a retailer company has a mission to reach out to low-income families and provide them with affordable goods and services at half the normal selling price. 

The company aims at reaching an annual average of $1 billion in sales. It also has plans of setting up 30 new stores and remodeling 30 new locations as of 2021.

Conclusion

Citi Trends has received very positive reviews over the years from both consumers and employees. It is ranked number 79 among Discount Shopping Sites. Other than having excellent customer service, it is easy to locate items in the stores. 

The more the company continues to expand, the more brands of styles they acquire. Citi Trends' employees enjoy benefits such as health insurance, dental insurance, retirement plan, paid time off, and many more. As of February 2020, the company is focused on expansion.

FAQ

How many locations does Citi Trends have?

According to the latest reports, the company has 571 locations across the country.

Do Citi Trends employees get a discount?

Yes, they do. They are allowed one discount a year usually between paydays and which one can use for layaway on a day known as “Employee Appreciation Day”.

Does Citi Trends offer a return policy?

Yes, all stores offer exchanges and free returns. They also give coupons and promo codes which can be used to get discounts at their stores.

Locations: 500 locations in 35 states and 346 cities.

Info

Specialties: Radiators, Batteries, Fuel Injectors, Air Conditioning, A C, Transmissions, Cooling, Antifreeze

Services: Oil Change

Categories

  • Clothing Stores
  • Men's Clothing

Amenities

  • accepts credit cards

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