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Intro

David’s Bridal is a company that makes, sells, and deals in prom gowns, wedding dresses, and formal wear. It currently operates over 300 stores in 45 states in America. It employs more than 12,000 people and is the largest chain of bridal stores in the United States. 

History of the brand 

David’s Bridal was started by David Reisberg in 1950. Before that, he used to make wedding gowns for his own pleasure until he decided to do it for profit. He began by opening a small boutique in Fort Lauderdale, Florida. 

Floridian Phillip Youtie later bought the small shop in 1972. Youtie had optimistic ideas and by 1988, he was able to grow the investment to 18 shops. He was then joined by his late childhood friend Steven Erlbaum who helped him expand the chain to all 50 states. 

Having worked to create Mr. Good Buys, a chains store that was based in Philadelphia, Erlbaum had a lot of prior experience. The two worked together to incorporate and nationalize the company. They also built a warehouse in Hallandale Beach, Florida and set up the head office in Conshohocken, Pennsylvania. 

In 2000, May Department Stores bought David’s Bridal, which was also later sold in 2005 to Federated Department Stores. Federated is currently the parent company to Macy’s. In 2006, David’s Bridal was acquired by Leonard Green & Partners. 

It would be sold again to Clayton, Dubilier & Rice in 2012. The acquisition became effective on October 11, 2012. The company was later declared bankrupt on November 19, 2018. However, it emerged from bankruptcy in January 2019 and is presently owned by a group of lenders. Oaktree Capital is one of its owners.

Business directions

David’s bridal is the leading seller of wedding gowns, social occasion dresses, prom and homecoming gowns, guest of a wedding dresses, bridesmaid’s dresses, gifts, and accessories such as shoes, headpieces, jewelry, veils, and handbags. 

Key Facts

David’s Bridal runs a charitable giving program that allows its stakeholders and employees to give back to the community and help those in need. It partners with nonprofit organizations to provide merchandise, services, and monetary donations to the less fortunate. The last five years have made contributions worth more than $1 million through consolidated efforts. 

The company also offers its customers rewards under its David’s Bridal Partner Rewards program. Buyers get to enjoy savings worth over $1,000 in their future wedding gown purchases. It is the largest wedding gown seller, it also participates in several bridal shows and runs its own Prom Fashion Show program. 

Conclusion

David’s Bridal has been at the center of helping people realize their wedding dreams for more than 60 years. It’s the perfect stop for that perfect dress for the big day. Its collection comprises items such as cocktail dresses, formal dress, prom dresses, and clothing for bridesmaids, flower girls, and wedding participants. On top of that, you get party favors, invitation services, cake toppers, and so much more.

Locations: 265 locations in 46 states and 245 cities.

Categories

  • Wedding Supplies & Services
  • Bridal Shops

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