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Dunkin' Donuts is the second largest chain of beverages and snacks, founded in 1950 by William Rosenberg in Massachusetts. Its main products include coffee, donuts, bagels, and Munchkin donut holes. Having more than 12,000 locations in 42 countries, this American multinational coffee and doughnut brand has been able to earn a revenue of $857 million in 2020. Dunkin' Donuts has consistently transformed itself into a main fast-food establishment by expanding its presence in multiple sectors in the national and international markets.

History of the Brand

You can trace the origins of Dunkin' Donuts back to the second World War when William Rosenberg started the company known as Industrial Luncheon Services by borrowing $1000 and used $1500 in bonds. He served doughnuts, coffee, sandwiches, and snacks out of the old telephone trucks converted into food trucks. In 1948, he inaugurated a restaurant known as Open Kettle and sold donuts and coffee for a nickel.

By 1950, the company was renamed Dunkin' Donuts and Rosenberg opened restaurants across various towns. The first franchised restaurant was opened in 1955 that sold 52 donut varieties. The 100th restaurant was opened in 1963, and within the next 16 years, the business grew to over 1,000 locations. The management was taken over by Rosenberg's son in 1963, and he led the company till 1999. 

Later on, Dunkin' Donuts began its operations in non-traditional locations, and a commissary system was introduced to eliminate the need for huge buildings for the franchise. In 2018, the company changed the brand and shortened the name to Dunkin’. It has increased its emphasis on mobile orders and also added a mobile order drive-thru lane in its restaurants.

Business Directions

The main focus of Dunkin' Donuts has always been to be the cost leader in the coffee and snack shop industry of the United States and the rest of the world. They have been able to offer quality products and charge low prices for three main reasons. The first reason is that they have been able to produce more food items that resulted in higher asset turnover. Because of this, they could also spread out the fixed costs over the bulk of units.

The second reason is that Dunkin' Donuts has been able to offer a wide variety of standardized products, and thanks to this, they have been able to limit the amount of customization of products and services. Lastly, as they buy in bulk, they bid in a competitive way over the contracts, and to keep the inventories low, they work with the vendors. Another method for Dunkin’ to keep the prices in control is having a tight supply chain and strong relationships with the suppliers.

Final Thoughts

Dunkin’ Donuts has a strong presence in the United States and other countries of the world. They have also been successfully serving international customers for many years, and it is their store consistency and strong franchises that help them to grow and mark their presence. This is the reason why Dunkin' Donuts has become the largest of the coffee, donut, and quick-service restaurant chains in the world.


What are the most popular donuts in the United States?

Many people wonder about the most popular donut makers in the United States. Dunkin’ Donuts reigns supreme serving the most popular donuts.

How to order Dunkin’ Donuts online?

You need to download the app and click on Order on your home screen. Then pick up the location and method, explore the menu, proceed with the checkout and pick up your order.

Are Donuts fried or baked by Dunkin’ Donuts?

Dunkin' Donuts bake the doughnuts, and after that, all the necessary finishing touches are done. This includes inserting jelly, spreading frosting, and adding sprinkles before being lined up in the display racks in the shops.

Typical Hours of Operation

Mo 5:00 - 21:00
Tu 5:00 - 21:00
We 5:00 - 21:00
Th 5:00 - 21:00
Fr 5:00 - 21:00
Sa 5:00 - 21:00
Su 5:00 - 21:00

Locations: 8003 locations in 48 states and 2823 cities.


  • Donut Shops
  • Bagels
  • Bakeries
  • Coffee & Espresso

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