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Fleet Feet is headquartered in Carrboro, N.C., and is a specialty retailer that delivers unparalleled support and service to walkers, runners, and fitness fanatics of all abilities. The company takes pride in being a leader in run specialty and a fitness brand and they strive to keep things fast-paced, high-spirited, and fun. 

The company’s corporate model focuses on innovation, entrepreneurship, and scalable solutions for all its over 180 stores. The company’s goal is to provide all store locations with the support, tools, and resources they require to build and sustain blooming fitness communities.  


Fleet Feet Sports was established in 1976 in Sacramento, California by Sally Edwards and Elizabeth Jansen. The company was then purchased by Tom Raynor in 1993 and its headquarters relocated to Carrboro, North Carolina. 

Since its inception in 1972, the company has grown from one store in Sacramento to more than 180 locations around the USA. The growth of the Fleet Feet brand is because the company focuses more on experience and people rather than products. 

Business Directions

Fleet Feet has grown to be one of the largest franchisors of locally operated and owned running stores with its headquarters in Carrboro, N.C. The company has 182 store locations across 37 states in the US. Fleet Feet is devoted to providing personalized outfitting, vigorous running programs, community outreach and support, and 24/7 access at Every store location services runners founded on the belief that Running Changes Everything. 

Fleet Feet is committed to offering personalized experiences for every customer at any of its 180+ locations. To keep up with the current technological advancements, the company has introduced a novel 3D foot scanning technology known as “fit id” and matches consumers with the ideal shoe for their foot shape and size. 

Key Facts

Since its establishment in 1976, Fleet Feet focuses on more than just shoes. They also emphasize enhancing and growing local walking and running communities. The company offers training opportunities and educational resources to offer their clients everything they require to achieve their fitness goals. 

The company is committed to helping the community and run its social responsibility efforts through its national charitable arm known as Do the Run Thing™.  During the early days of the COVID-19 pandemic, the company partnered with Feetures to donate 20,000 pairs of socks to hospital workers. 

The organization also launched 3 new partnerships with Latinos Run, Civil Rights Race Series, and Black Girls RUN! Where they collectively donated $25,000. Through a virtual run, the company also raised $44,000 for Girls on the Run and also donated $9,000 to the NAACP Legal Defense and Educational Fund, Inc.

The company’s national efforts reflect what continuously happens in the Fleet Feet stores every day. Their partnerships with local organizations and charities and their grassroots support strengthen communities across the USA.


Fleet Feet Stores provide gait analysis, measurement, and fitting services to assist consumers to find the right athletic shoes, sports bras, socks, inserts, and other sports apparel. The company still strives to provide a welcoming space for the local community members to find the right gear, support, and inspiration they need to achieve their fitness goals. 


How Much Can You Pay To Own A Fleet Feet?

The standard initial franchising fee for Fleet Feet is $38,000. If you buy a subsequent Fleet Feet franchise, then you will pay $19,000.

Can Shoes be Returned to Fleet Feet?

Yes. You can return shoes that you bought from Fleet Feet. According to their return policy, if any item you bought at or a Fleet Feet store does not make you happy owing to its performance, fit, or look, you can always return it within 60 days and you will get a full refund. 

How much does Fleet Feet shoes Cost?

There are two price ranges when you buy shoes from Fleet Feet. The first price range is approximately $105.00 to $120.00. Almost 80% of shoes bought within the running Fleet Feet stores system come within this price range. The second price range is between $140.00 and $155.00 this caters for about 20% of all shoes in the Fleet Feet system. 

Typical Hours of Operation

Mo 10:00 - 19:00
Tu 10:00 - 19:00
We 10:00 - 20:00
Th 10:00 - 19:00
Fr 10:00 - 19:00
Sa 10:00 - 17:30
Su 11:00 - 17:00

Locations: 159 locations in 38 states and 146 cities.


  • Shoe Stores
  • Sporting Goods
  • Women's Clothing
  • Clothing Stores
  • Running Stores
  • Orthopedic Shoe Dealers

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