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Forever 21 is a fashion retailer of apparel and accessories for men, women, and children. It is recognized for offering the most popular and hottest trends at a fabulous value to the customers. 

Headquartered in Los Angeles, California, Forever 21 was established in 1984, and it has more than 815 stores in more than 54 countries of the world, with retail locations in the USA, Australia, UK, Canada, China, and many other countries.

Forever 21 became one of the most competitive and the most comprehensive fast fashion retail labels by racing on new products, cheap price points, speedy global logistics, and popular locations. Because of these factors, Forever 21 can compete with established global fashion marks and many industry competitors.

History of Forever 21

Two new immigrants from Korea, Do Won Chang, and his spouse, Jin Sook Chang, established the first Forever 21 store in Los Angeles, California, in 1984. The chain's primary name was Fashion 21 that was meant originally for the teens and children who look for trendy clothes at low prices. The popular Korean designs targeted Korean American customers in their flagship marketplace.

Because of the unbeatable rates, teens in Los Angeles began to flock to the store, opening an enlargement opportunity to the couple. The firm ranked $700,000 in sales in the inaugural year, and inside just six years, they had expanded to more than 100 places and adapted the title Forever 21. By 2009, they initiated 11 department-store-sized locations over the United States. Their business model encourages the company to take over other contenders, and they advanced to form a buyer base with new brands.

Forever 21 Business Directions

Forever 21 has extensive and overwhelmingly oversized retail locations in each region, and they continue to grow in number. The department store-sized locations acknowledge all of the Forever 21 brands to be catered under a single roof.  

As opposed to the other stores where the new goods arrive twice a week, in Forever 21 new inventory hits the sales floor daily. During the week, a standard store rolls over approximately 20 percent stock, and this has become a reason for Forever 21 popularity. 

Key Facts about Forever 21

More than 800 Forever 21 brand shops and their associated businesses sell men's, women's, and kid's attire in the US and various other parts of the globe. The main idea is to capture the popular fashion trends while keeping competing prices.

Forever 21 is not only amongst the most comprehensive of the apparel brands, but it also supports the Christian values of the brand’s founders. Customers can find the printing of John 3:16 on the brand yellow bag's bottom. For the owners,  it is the personification of their American Dream come true.


Forever 21 has expanded from a tiny store to one of the most recognized fashion retail businesses in the world. For many years, the brand grew exponentially because of its trendy design and low prices. 


Which age groups are targeted by Forever 21?

Nearby half of the Forever 21 purchasers are aged 25 - 40. Because of this, the group aims to keep the prices under $50.

Are Forever 21 suitable for kids?

Forever 21 is well-known for its low-priced clothing range for grown-ups and teens. It has also originated the children's line Forever Kids that is available online and in a few US locations.

What is the number of employees at Forever 21?

Forever 21 has around 38,000 employees in more than 800 different locations in the US and several other countries.

Locations: 258 locations in 42 states and 230 cities.


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Services: Oil Change


  • Women's Clothing
  • Clothing Stores


  • accepts credit cards

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