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Goodyear is a genuinely worldwide company that carries a recognizable common brand identity. It provides consumers unprecedented foreign experiences and the opportunity to fulfill local business criteria through international manufacturing and technical capabilities. In the industry of tire and rubber goods, the Goodyear brand stands for indisputable quality and variety standards. The Goodyear Tire and Rubber Company is the third-largest tire company in the world. It cedes only to Bridgestone Corporation and Compagnie Cie Générale des Établissements Michelin.

 Goodyear's three major geographic segments include the Americas, the EMEA (Europe, Middle East & Africa), and the Asia Pacific. The USA sales constitute nearly 55% of revenue. The company runs six plants in the U.S., two in Canada, and five in the countries of Latin America - Brazil, Chile, Colombia, Peru, and Mexico. This section includes commercial truck tires, truck retreads, aircraft and off-road cars, and chemical and natural rubber products. It operates functions of online installation, maintenance of fleet tire, and mechanical services. Goodyear also offers types of equipment and accessories for repair and maintenance at around 570 sites working under the banners of Goodyear and Just Tires.

Thirteen tire Goodyear plants work in France, Germany, Luxembourg, Poland, Slovenia, South Africa, and Turkey within the EMEA segment (more than 30 percent of sales). The EMEA sector produces tires and retreads for airplanes, supplies retreading and related services for truck and off-the-road (OTR) tires, and offers car repair services at retail outlets owned by the company. In addition to serving the regional producers of vehicles, trucks, farming, and building machinery, its factories also export tires to North America and other regions.

The tires are produced in the Asia Pacific sector through seven plants in China, India, Indonesia, Japan, Malaysia, and Thailand (about 15% of sales). It sells tires in the entire region under the Goodyear brand and the brand Dunlop in Australia and New Zealand. In Australia, this market has some 200 retail outlets trading under the name Beaurepaires.

In over 20 countries, Goodyear has more than 45 production plants and approximately 1,000 centers of tire and auto repair. The United States and Germany are its biggest markets; the U.S. accounts for about 45% of sales and Germany for over 5%. Other countries usually produce the remaining 50 percent of revenues.

Goodyear sells tires through several means in the Americas under the Goodyear, Dunlop, and Kelly brands. TireHub, the only nationwide wholesale tire supplier in the U.S., and a network of area wholesale dealers manage the wholesale distribution. The retail revenues are generated from autonomous dealers, national and local retailers, and the company's American shops.

Separate multiple-brand dealers of tires primarily sell Goodyear and Dunlop brand tires at EMEA for substitution. Some other labels, including Debica, Sava, and Fulda, are sold through autonomous dealers, regional distributors, and retail outlets. Goodyear sells the tires through licensed and franchised retail shops and multi-brand retailers in the Asia Pacific region.

At the end of 2019, Goodyear Tire & Rubber Company announced that it would broaden its Mid-West footprint by acquiring Raben Tire Company from Indiana. The acquisition allows Goodyear to win and prosper in the fast-changing tire market by facilitating customers and fleets to shop and recommend the Goodyear tires.

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Locations: 918 locations in 45 states and 647 cities.

Categories

  • Tire Dealers
  • Auto Repair & Service

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