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Hungry Howie's Pizza and Subs, Inc. was founded as a single pizza take-out store in 1973 in the suburbs of Detroit, namely, Taylor, Michigan. Less than in 10 years, it had 12 locations. It launched a franchise business in Michigan and Florida in the 1980s and focused on opening more stores. In 1985, when the company introduced aromatic crusts on its pizzas, a new niche of her own in a competitive pizza market. In 1990 its 150th store opened, and in 1995 there were twice more shops. The chain had 375 sites and was listed 9th biggest pizza franchise in the US just 25 years after opening its first store. 

In 1972, Hungry Howie's future CEO Steven E. Jackson, was a young teenager working at a small pizza delivery store run by James R. Hearn. He worked for Hearn for about a year studying at Eastern Michigan University. Jackson was trained as a primary school teacher, but as he graduated in 1976, teachers' workplaces were insufficient, so he called Hearn, searching for other opportunities with whom he had been in touch. In 1973 Hearn opened a popular pizza place in Taylor, Michigan, which he named Hungry Howie's. Hearn later became Vice President, Secretary, Treasurer, and Owner of Hungry Howie's.

It was determined in 1982 that a franchise should be provided. The first franchise of Hungry Howie's was granted in 1983. Jackson was the force behind the decision. He felt that the business needed to expand. The Hungry Howie franchise kit cost between $50,000 and $65,000, including a franchise fee of $5,000. The franchises were also expected to pay a three-per-cent regional advertisement fee and a phased royalty charge, which began with revenue at 2% in year one and increased to 5% pretty soon.  

As the business expanded exponentially, a commissioner had to monitor the quality and pricing. For this reason, Hungry Howie's Distributing, Inc was established. In 1986 in Livonia, Michigan, the first distribution center was opened. It was approximately 25,000 square feet in size. In 1987 in Lakeland, Florida, a second distribution center was opened. The processes have also become streamlined as the distribution centers have been opened. The structure, the marking, promotion, recruiting, and accounting processes have been improved, and the fast-growing chain management has been greatly simplified. 

In 1986 the enterprise experimented with many tiny trucks, which went to factories and offices at lunchtime. Approximately half of the pizzas sold by Hungry Howie's were delivered, and the fee was 1.50 dollars.

The company did not directly own any of its shops until 1995. Jackson and Hearn had about fifty stores individually, and the rest were franchised. In the 1990s, the company's success attracted more professional franchisees. The awards were also granted to achieve a higher profile. 

The business magazine Entrepreneur listed Hungry Howie's as one of America's fastest-growing franchises and the second leading pizza take-out and delivery franchise in 1996. Sales reached 154 million dollars in 1997, and Hungry Howie's was mentioned by Pizza Today as the ninth largest franchise pizza company. The business continued to grow continuously after that.

Typical Hours of Operation

Mo 11:00 - 22:00
Tu 11:00 - 22:00
We 11:00 - 22:00
Th 11:00 - 22:00
Fr 11:00 - 23:00
Sa 11:00 - 23:00
Su 11:00 - 22:00

Locations: 511 locations in 36 states and 376 cities.

Categories

  • Take Out
  • Restaurants
  • Pizza

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