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Key facts about Long John Silver's

Inspired by the famous pirate Long John Silver from the book “Treasure Island” written by R.L. Stevenson, the Long John Silver's is a popular American-based fast-food chain of restaurants. At the moment, around 80% of LJS franchise is owned by a group of multiple franchises and private investing groups.

Formerly a division of the famous Yum! Group of brands, Long John Silver's is famous for its delicious and mouth-watering range of seafood. Based on the current projections, the company is looking forward to expanding the LJS franchise throughout the US.

History of Long John Silver's

Long John Silver's first-ever franchise began its operations back in 1969, just a month after the Moon landing. The first-ever LJS franchise was situated in Lexington, Kentucky, USA. At the moment, the company headquarters has moved to Louisville, Kentucky, USA, but the Lexington branch is still operational.

Throughout its history, the Long John Silver brand has witnessed multiple changes in its parent organization up until 2011, when Yum! brand finally decided to let go of its control over the LJS franchises, and the brand was sold to multiple franchises and private investors.

Mission and Vision

Since 2015, Long John Silver's has been trying to regain its former spot as one of the most popular fast-food restaurant chains in the USA, especially in the areas around the coastline. But the death of Mr. Warren W. Rosenthal in late 2019, who was one of the brand's founding members, left the company in managerial turmoil.

But later in the year 2020, the company has shown steady growth projections with multiple new LJS franchises opening in major cities across the US. The revenue charts of LJS are finally touching the mark of 1 million USD for 2020.

Number of locations

Currently, the company owns around 708 Long John Silver franchises across the USA.

Operational Hours

For the majority of LJS locations, the working hours are Sun-Wed, 11:00 am-08:00 pm.

FAQs

What kind of fish does Long John Silver use?

The LJS is relatively consistent with its menu quality and taste. The main reason for that is the use of Alaskan Cod as the primary fish content in all of their dishes. But the company is not strictly confined to Alaskan Cod and offers multiple fish types based on customer demand.

Is Long John Silverfish wild-caught?

As a matter of fact, yes. All of the LJS fisheries catch fish from the North Pacific Ocean. The icy water is a natural habitat for some of the finest fish varieties available around the globe.

Does Long John Silver have a seniors discount?

Yes, being an American-based fast-food restaurant chain, the company knows how to value its old-aged customers. The company offers an average 10% discount on its entire menu or a discounted beverage for anyone 55+ in terms of age.

Conclusion

Long John Silver's has witnessed a golden era of being the number one fish-focused fast food restaurant in the USA. But that time is long gone due to the poor management policies of the company. The recent changes in business processes and management have put the company back on a path to steady growth.  

Typical Hours of Operation

Mo 10:30 - 22:00
Tu 10:30 - 22:00
We 10:30 - 22:00
Th 10:30 - 22:00
Fr 10:30 - 22:00
Sa 10:30 - 22:00
Su 10:30 - 22:00

Locations: 630 locations in 39 states and 498 cities.

Categories

  • Fast Food
  • Seafood

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