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The United States has made an outstanding contribution to the world mass culture – its brands such as Disney, Coca-Cola, and many others have made the country famous to the whole world. And here, we must mention McDonald’s – the most famous American trademark that has made a great revolution in the world eating.  It is considered as the biggest by profit and the most prosperous chain globally. The corporation runs over 30,000 restaurants in more than 100 states.

There is nobody who has once heard about Chicken McNuggets or who has once tasted Big Macs. But before introducing these and other dishes, McDonald’s entered the world as a small drive-through cafe with barbecues and hot dogs.

The story began in 1948 with two brothers - Maurice and Richard McDonald. They run a hot-dog shop located near the track “Santa Anita”. But they wanted to go further. The brothers moved to Californian San Bernardino and took a drive-through restaurant of barbecue. They wanted to make a café with a simple menu - milkshakes and burgers. For that purpose, they needed necessary appliances, and they found them. A famous milkshake machines’ trader, Ray Kroc, has sold the McDonald brothers eight milkshake-making machines. Why did they need eight devices? To get the answers, Ray Kroc visited the McDonalds’ restaurant. And what did he see? He found an elementary but very successful conception. He found a simple menu containing apple pie, various shakes, French fries, hamburgers, and drinks. There were no waiters and waitresses as the restaurant was a self-service point. Also, there was no long waiting for the orders as the clients already got a cooked before-hand meal. There is one crucial part of this successful strategy – the prices. The McDonald brothers sold the hamburgers at 15 cents – two times cheaper in other restaurants.

Realizing the potential of this conception, Ray Kroc offered Maurice and Richard McDonald to establish a restaurant franchise. And they agreed. In 1955, the first McDonald’s franchise point in Illinois, he also incorporated the McDonald’s corporation.

The strategy invented by the McDonald brothers and improved by Ray Kroc very quickly conquered the globe. By the beginning of the 21st century, the amount grew to 35,000. There is one phrase about it – a new McDonald’s restaurant opens anywhere every five hours. Thanks to the conception, the chain turned into a popular place combining food and entertainment for all the family.

The famous American restaurant chain operated the following fields. The name of the first field speaks for itself – the US. This field includes all the services provided across the American territory. The second field is the Market of High Growth. It covers the territory of the following states – Spain, Italy, China Republic, Netherlands, etc. Through the third business field, Lead Market, McDonald’s delivers the services to such countries as the United Kingdom, Germany, France, and others. As for the last two areas, known as Corporate and Foundational Markets, through them, the corporation works on enhancing its services (it includes the shipping and drive-thru).  

Typical Hours of Operation

Mo 5:00 - 24:00
Tu 5:00 - 24:00
We 5:00 - 24:00
Th 5:00 - 24:00
Fr 5:00 - 4:00
Sa 5:00 - 4:00
Su 5:00 - 24:00

Locations: 13283 locations in 51 states and 4723 cities.

Categories

  • Hamburgers & Hot Dogs
  • Take Out
  • Fast Food

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