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In our world, there is one law – the fittest survive. We can also apply this phrase to the supermarket industry. In the United States, there are a great number of supermarkets that offer great assortment and service. And here, the Tennessee store Piggly Wiggly takes a special place.

Piggly Wiggly History

Piggly Wiggly is considered to be a revolutionary in the American supermarket industry. It is the first-ever shop that established self-service. It was the first to introduce uniforms for the store workers. It was the first that implemented price-marking. Thanks to Piggly Wiggly, now we have many other conveniences and great services. Generally, it’s the first contemporary American supermarket in the full sense of this word. 

Before 1916 when Piggly Wiggly appeared on the market, all grocery shops tended to be economic. They were already cash only but not ready to implement the self-service system. But there was one brave businessman who took the risk and did it. His name is Clarence Saunders. By opening the first Piggly Wiggly shop in Memphis, Mr. Saunders brought the changes that affected the grocery industry in general – the customers could freely walk through the shop and take the items they wanted.

The Mr. Saunders strategy gained great success – many grocers started to buy the Piggly Wiggly franchise and implement its new service system. Today, there are more than 400 locations in over 10 American states. Mostly, Piggly Wiggly shops are located in small cities covering predominantly Midwestern and Southern territories.

Many Americans wonder why Mr. Saunders chose such an interesting name for his stores. It’s a full-blown mystery since he never wanted to open it up. There are many suggestions around it. One people suggest that he took the name from a famous children’s poem. Others claim that once he was watching how the pigs were trying to get under the fence, and then this rhyme came to his mind. Or maybe, the main purpose was to give the store a name that would always attract the customers and make them discuss it.

What can we buy in Piggly Wiggly shops?

Here, we can buy all kinds of products that almost all supermarkets have – various foods of different brands, health and beauty products, drinks, baby items, pets’ food and supplies, different hardware, sports goods, newspapers & magazines, entertaining games, toys, and many other things. Additionally, in Piggly Wiggly, we can also purchase different equipment for the office and various parts for vehicles (like motor oil or air fresheners).

Rewarding Program

Piggly Wiggly offers all customers to make purchases and get rewards for it. To do it, you need to join the Pig Points. It’s a special rewards program aimed to help you earn rewards on all Piggly Wiggly purchases, get great discounts, and also receive exclusive offers. Besides the purchases, the Pig Points program allows getting great discounts on fuel at the gas station. This point has one rule – if you earn more scores, you’ll have more discounts on fuel. Moreover, those who earn 300 Pig scores will have a one-cent off per gallon discount on their future gasoline purchases.

Typical Hours of Operation

Mo 7:00 - 22:00
Tu 7:00 - 22:00
We 7:00 - 22:00
Th 7:00 - 22:00
Fr 7:00 - 22:00
Sa 7:00 - 22:00
Su 7:00 - 21:00

Locations: 466 locations in 37 states and 392 cities.


Specialties: Radiators, Batteries, Fuel Injectors, Air Conditioning, A C, Transmissions, Cooling, Antifreeze

Services: Oil Change


  • Supermarkets & Super Stores
  • Grocery Stores


  • accepts credit cards

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