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Rainbow USA Inc., or simply Rainbow, is an American retail apparel chain that comprises several lifestyle brands for teens, young women, plus sizes, and kids. Irving Arthur Schwarzman founded the company in 1935, and at present, Rainbow has more than 1,300 locations in the United States. 

Rainbow carries the latest trends of affordable clothing, accessories, and shoes, and its customers can shop from any of the Rainbow shops and their online e-commerce platform.

History of Rainbow shops

Rainbow was founded by an Austrian native, Irving Arthur Schwarzman, in 1935, who brought his four brothers to start the shop. Rainbow business began from a single shop to a maximum of 82 stores in the 1980s, before it got sold. The Chehebar family now owns the chain, and along with the sister brands Marianne and 5-7-9, the business operates 1,300 stores in the US, Puerto Rico, and US Virgin Islands.

A.I.J.J. Enterprises Inc. is Rainbow's holding company that purchased the 5-7-9 brand from the Edison Brothers Stores in 1999. This brand is operated by the company division The New 5-7-9 and Beyond Inc. The average size of the Rainbow stores is 5,000 square feet, and the merchandise of each score varies by location, as it depends on the size of the locality and its demographics.

The Rainbow online store was launched in 2012, and it offers a broad range of women, teens, junior and plus fashion accessories, shoes, discounts, and promotions. Online stores are usually getting trend updates daily.

Key Facts

Rainbow shops are rated highly by the customers and have been doing very well financially over time. Experts link their success to their competitive prices and also listening to the needs of the core target audience. For many people across the U.S., trendsetting clothes in plus sizes are very attractive, and that’s one of the core offerings by Rainbow shops. The company offers exactly what the community wants.

Rainbow shops have been very consistent in focusing on the target audience and market, and their business has grown to a great extent as they were able to adapt from physical retail to online stores. A mobile application developed by the Rainbow company has allowed them to secure steady growth of mobile sales, as the users are becoming comfortable with buying through mobile these days.

Bottom Line

Rainbow shops have always offered fashion at affordable prices and kept up with the best of the styles. Because of sticking to the latest trends and changing of assortment constantly, Rainbow shops have become extremely popular among college students and young women. 


Is Rainbow offering good quality clothing?

Rainbow has been quite consistent in offering good quality and has a wide selection of great clothing and accessories, both in the physical and online stores. Customers are very satisfied and leave great reviews for the company.

Does Rainbow sell online?

The online store of Rainbow is working with strong partners to make sure that customers can conveniently purchase their favorite apparel in just a few clicks.

Are Rainbow shops fast fashion?

Rainbow is among the leading US fast fashion stores, and at present, there are around 1,300 nationwide Rainbow stores. 

Typical Hours of Operation

Mo 10:00 - 21:00
Tu 10:00 - 21:00
We 10:00 - 21:00
Th 10:00 - 21:00
Fr 10:00 - 21:00
Sa 10:00 - 21:00
Su 11:00 - 18:00

Locations: 773 locations in 38 states and 392 cities.


  • Women's Clothing
  • Women's Fashion Accessories
  • Clothing Stores
  • Men's Clothing
  • Children & Infants Clothing
  • Boys Clothing
  • Girls Clothing

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