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What the company is doing

Ross operates more than 1545 Ross Dress for Less and close to 260 dd's discount stores which sell commodities close-by, including males, women, and kid's clothing at prices well below the prices of department stores and specialty retailers (including TJX Cos. and Kohl's) and the home fashion chain. The company also offers small furnishings, home accents, bed and bath, toys and cosmetics, luggage, cookware, and accessories even though clothing forms over half of its sales. The chain, which includes the Ross "Dress for Less" brand, is targeted at white-collar buyers from 18- 54 years of age, mostly from middle-income families. In about 60 states, Ross and dd's stores operate in shopping malls and mainly in the west of the US and Guam.

The history of the brand

The origins of Ross Stores date back to the 1950s, when it was founded in San Francisco by the Ross family. In 1982, Stuart Moldaw and Donald Rowlett, two retail veterans, led the company's purchase to establish an off-price chain.
Non-California's first chain shop was added in 1983 in Reno, Nevada. In 1984, 40 new stores were opened. In 1985, the company opened 41 stores and went public to help finance its growth. In 2004, in Vallejo, San Leandro, and Fresno, California, Ross opened his first three dd Discounts stores.

Business directions

Ross Stores runs two brands, Ross Dress for Less and dd's DISCOUNTS, with off-price supermarkets and home fashion stores. With the first-class, in-season, brand name and designer clothes, shoes, footwear, and decoration, Ross offers daily prices at a wholesome trade-in off-price between 20% and 60% off department and shops normal prices.

A little more than a quarter of its turnover is produced by its items, called Ladies. Home Accents and integrated Bed & Bath goods constitute another 25%. Collectively, 40% of the business' income comes from men's wear, watches, lingerie, fine jewelry, fragrances, and shoes. The remainder is generated by child clothing.

There is a reportable section for Ross Shops. The company's operations include only the off-price trading activities carried out by retailers in the United States.

The company's growth strategy is to open up new businesses based on market penetration, local demography, productivity, projected profitability of shops, and the ability to leverage overhead expenses. They regularly analyze opportunistic property acquisitions and the potential for new shops.

Key facts about the company

Ross Stores relies mostly on TV as a platform for sharing Ross Dress with its current and future customers for less value. The company claims that TV advertisements are the easiest and most cost-effective media, although they seek to create brand awareness using additional platforms. Advertising is based on new shops, large openings, and the radio for dd's DISCOUNTS shops. The firm also shares its brand position with social media. The publicity cost was $74 million, $79.9 million, and $76.4 million, respectively, for fiscal years 2019, 2018, and 2017.

Mission and vision

Ross aims to inspire its employees to work in ways that decrease the environmental impact and to repay its business communities in addition to achieving its goal to give the best possible brand-business to clients."

Typical Hours of Operation

Mo 10:00 - 19:00
Tu 10:00 - 19:00
We 10:00 - 19:00
Th 10:00 - 19:00
Fr 10:00 - 19:00
Sa 10:00 - 19:00
Su 10:00 - 19:00

Locations: 1280 locations in 47 states and 858 cities.

Categories

  • Clothing Stores
  • Discount Stores
  • General Merchandise

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