Where is the closest T-Mobile?

In the field of cellular service, T-Mobile US takes a special place. It’s one of the most extensive network operators that engage in providing services of wireless communication. The organization serves over 100 million customers in the US, Puerto Rico, and the Virgin Islands and runs around 108,000 macro towers and 69,000 locations of small cell and distributed antenna systems. Together with Metro by T-Mobile (previously known as Metro PCS), it operates more than 3,000 stores.

The story of one of the leading cellular service providers started in 1994 when the organization VoiceStream Wireless PCS was founded. In 1999 it separated from its owner, Western Wireless Corporation, and became a part of Deutsche Telekom AG. In two years, VoiceStream Wireless PCS changed its name, and since 2001 it has been titled T-Mobile US. The organization was developing so quickly, and soon the rivals couldn’t compete with it. In 12 years, it absorbed Metro PCS, and in 2020 it became the owner of Spirit Corporation.

T-Mobile works in four principal segments of cellular services: prepaid, postpaid, wholesale, and sales of gadgets and accessories.

The postpaid segment comprises the delivering services of wireless communication for phones and digital gadgets like tablets. For T-Mobile, it’s the main segment as it brings the biggest part of revenue (around 50% of total amount) and the biggest amount of clients (over half of all customers).

The prepaid segment is almost the same as the postpaid, but it comes with one difference – the clients need to pay beforehand to use the services. When it comes to revenue, it makes up 20% of the total amount.

 The wholesale segment engages in selling services to machine-to-machine and clients of Mobile Virtual Network Operator. In terms of revenue, it makes up only 5% of the whole T-Mobile amount.

Besides cellular services, in T-Mobile locations, the customers can also buy devices like mobile phones, tablets, wearable gadgets, and various appliances. This segment composes 25% of the total revenue.

The key to T-Mobile success is its strategy. The U-carrier (it’s how T-Mobile names itself) offered the strategy of data without limits at meager prices. The company also abandoned the practice of calling annual plans. If such rivals as Verizon and AT&T have implemented this strategy, it speaks for its success. To stand out more on the market, T-Mobile presented other programs like limitless streaming on the popular platform Netflix. Such services allowed T-Mobile to attract more customers (the number of subscribers grew to 5 million a year).

The T-Mobile activity is also concentrated on implementing 5G across the USA. The company works on six top US markets (in total, there are ten top 5G markets). T-Mobile wants to build a whole 5G web that will cover all the American territory.

If you like to watch TV, T-Mobile has something for you to offer. The organization has a service of pay-TV, named TVision. It includes local, sport, and regular channels required payments. The pay-TV service is worth $100 monthly, and the operator claims that the prices will not grow in the short term.  

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