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How to Set Marketing Goals When You Can’t Track Every Sale
You don’t need perfect attribution to make better marketing decisions. Set goals around outcomes, use a handful of credible signals,…
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New Marketing Channel Checklist: Is Your Business Ready to Try It?
A new channel can look promising and still be a poor fit for your business. Check audience, offer, capacity, costs…
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A Marketing Calendar Template for Teams Without a Full-Time Marketer
A useful marketing calendar does more than list post dates. This guide gives small teams a simple template for planning…
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How to Set a Small-Business Marketing Budget When You’re Starting From Scratch
A useful marketing budget starts with what your business can afford and what it needs to learn—not a universal percentage.…
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A Simple Framework for Choosing Marketing Channels on a Limited Budget
A practical way to choose marketing channels when money and time are tight: start with customer behavior, compare the real…
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How to Build a 90-Day Marketing Plan for a Small Business
A useful 90-day marketing plan starts with one business priority, a realistic view of your time and budget, and a…
